The main drawback of any e-commerce site is unavailability of a searched product. If a product searched by a customer is not available, then the customer will open another e-commerce site and search there. If that product is available in that site, the customer will never turn back to the previous site.
To avoid this situation and to retain customers even though the product is not listed in our e-commerce site, the best way is using a technique known as collaboration.
Assume two e-commerce companies, Amazon.in and Flipkart.com. Assume a customer is accustomed to Amazon.in and searched for a product. But the product is not listed in Amazon.in. Then the customer will definitely get irritated and search for that product in another e-commerce site like Flipkart.com. If it is available in that site, then the customer may not come back to Amazon.in.
To avoid this situation, and to retain customers permanently, the best way is to have collaboration with all other e-commerce sites. This is a very simple and effective technique.
Steps:
1. The customer will login to Amazon.in with his credentials.
2. Searches for a particular product
3. The product is not listed in this site.
4. Even then it appears (because there is a collaboration with all other e-commerce sites, but the user thinks that it is available in Amazon.in only)
5. The customer retained.
6. Amazon.in shall pay some amount for collaboration form its profit not from customer cost.
To avoid this situation and to retain customers even though the product is not listed in our e-commerce site, the best way is using a technique known as collaboration.
Assume two e-commerce companies, Amazon.in and Flipkart.com. Assume a customer is accustomed to Amazon.in and searched for a product. But the product is not listed in Amazon.in. Then the customer will definitely get irritated and search for that product in another e-commerce site like Flipkart.com. If it is available in that site, then the customer may not come back to Amazon.in.
To avoid this situation, and to retain customers permanently, the best way is to have collaboration with all other e-commerce sites. This is a very simple and effective technique.
Steps:
1. The customer will login to Amazon.in with his credentials.
2. Searches for a particular product
3. The product is not listed in this site.
4. Even then it appears (because there is a collaboration with all other e-commerce sites, but the user thinks that it is available in Amazon.in only)
5. The customer retained.
6. Amazon.in shall pay some amount for collaboration form its profit not from customer cost.
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